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is a movement that encourages individuals to make full use of their weekends and devote 25% of their week to living a fuller & better life through self-enriching experiences for the body, mind, heart and soul.

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The Way It’s Meant to Be


Some of us “live" for the weekend
Work hard all week, get drunk on a Friday, sleep and waste the weekend away

We spend 75% of our time at work and 25% on our weekends 

That 25% is YOURS
You work on yourself and the things that really matter in your life

There are 52 weekends a year 

Make each one of them worth while 
Do something you've never done before. Learn a new skill. Level up. Own it. 
But what ever you do – don’t waste it!

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19-22 October 2017

In October 2017, #HERplanetearth is partnering with #Wastenoweekends, a movement that encourages individuals to devote 25% of their week to exploration, adventure and life enriching experiences.

​Together we will bring a team of 10 women to surf and SUP in Siargao, Philippines, during four days, to support the Siargao Environmental Awareness (SEA) Movement, a local organisation which focuses on marine conservation and empowerment of underprivileged Filipino women.


SEA Movement is a collaboration between people of diverse backgrounds and skills - surfers, artists, writers, journalists, IT experts and policy-makers - who want to preserve the natural resources and beauty of the island of Siargao.It is also a great hub for people with unique skills and a passion for nature to connect and network together. Ultimately, SEA Movement aims to create waves of change and is also about surfing in clean and pristine waters.



As part of this mission, the team will help fund and set up a new grassroots initiative for local women in Siargao.

This livelihood project will focus on recycling items such as shopping bags or plastic from the sea to create fashionable bags and accessories for sale.

​The funds raised by HER Planet Earth and Waste No Weekend will go towards buying materials that the women need, such as sewing machines, thread and ink for printing logos, to help them start the process and launch their co-op project.

Recycling Bottles


About Siargao
Siargao is a tear-drop shaped island known as the “Surfing Capital of the Philippines”.
​It is located 800 kilometres southeast of the Philippines' capital Manila and belongs to the province of Surigao del Norte. 
Siargao has a land area of approximately 437 square kilometres (169 sq mi) and is considered a secret paradise and a hidden gem with 48 islets of perfect white sand, enchanting lagoons, caves, sand bars, coral reefs, unusual rock formations, exotic wildlife, endless rice fields, waterfalls, a large mangrove forest reserve
​... and so much more.

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Waste No Weekend Founder

Ann is a Filipina Media and Sports Marketing Specialist who has worked across Asia Pacific for global brands such as Chelsea Football Club, Quiksilver and WPP's GroupM. She is now based in Singapore and is the Head of Partnerships for Asia Pacific at MultiChannelsAsia, a media company, which carries VICELAND & Bloomberg among others channels. 

Growing up in modest circumstances, Ann’s determination to attain financial freedom has led her to build her own property portfolios including her own private beach in an island. This enabled her to travel extensively to more than 80 cities and almost 30 countries by the age of 30.  

An avid believer of growth through experience, she started #WasteNoWeekend, a movement that encourages individuals to devote 25% of their week to life enriching experiences. Ann continuously lives this movement through her passion for art and adrenaline, from painting & sewing to breakdancing, skydiving, surfing, skateboarding, and skin-diving with turtles, whales and sharks!



Waste No Weekend Partner

Father. Traveler. Explorer. Ultramarathoner. Business Leader. Speaker & Writer.

Josh started work at the age of 10, helping his father at the family take-away food shop in Sydney during school holidays and weekends.  For the last 20 years he has worked for some of the world’s largest organisations including Qantas, PepsiCo and WPP. During his late twenties and early thirties, he became consumed by corporate life, lost his way and became an uninspired, unmotivated and apathetic individual. His trigger came when he entered a marathon which eventually saw him run an ultramarathon 12 months later.

The secret to his success since that time has been to ‘think like a businessman and behave like an athlete’. His current role as the CEO for GroupM Content Asia sees him managing over 350 people across 16 markets in Asia.  He is also the founder of 247X Fitness and has invested in a range of other lifestyle and fitness businesses and brands. Josh has lived and worked in Sydney, London, Bangkok, Singapore, Manila and Hong Kong and has used his personal connections with a group of inspiring athletes, and connections from within the industry, to tell the lives of 10 incredible athletes from 10 sports across the world.



Waste No Weekend Partner

Of French, Swiss and Filipino descent, Christine is a Social Entrepreneur, Environmental Advocate, Marketing Consultant and Author currently based in Singapore, where she lives with her husband and four children.

Her versatile international career in marketing, communications, events, design and retail has led her to work across the world for brands such as Nike, McCann-Erickson, Philippe Starck and her own Brazilian fashion business, Beijaflor. Today, Christine heads Marketing & Communications at Temasek Trust and Temasek Management Services, two wholly-owned subsidiaries of Temasek Holdings. She is also the Chief Marketing Officer of iRace Group, one of Asia's leading horse racing media companies. 

Through her non-profit organisation, Women On A Mission, she has led teams on challenging expeditions to the Arctic, the Middle East and the Himalayas to raise awareness and funds for women survivors of war and to empower and support women who have been subjected to violence and abuse. She was recently awarded "100 Most Influential Filipina Women in the World™" (Global FWN100™), in recognition for her achievements, contributions to society and female mentorship.

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